My journey has always been shaped by my roots - family, creativity, and a deep love for the stories that connect us. Born on January 2, I’ve always embraced fresh starts. In many ways, my dad, Mel, could have used one too. Creating Melvin Roy is my way of sharing the man our family knew and loved with the world.

Every detail of this brand holds meaning. Our hats are priced at $39, the age my dad passed away, and $27 for Mini Mels, honoring his February 7 birthday. A future line inspired by seed companies, where he worked in high school, will support Farm Aid, continuing his connection to the land and hard work.

Melvin Roy is about honoring those we’ve lost, carrying forward their spirit, and celebrating the simple joys of life. Every piece I create is woven with memories of my childhood and my father’s lasting presence. This brand was born out of love and it will always continue for love.

My passion for art began in high school, nurtured by my teacher, Miss Percival, and weekends creating ceramics and floral designs with my Granny at her gift shop. Music was always playing in our house and in my dad’s dually truck, introducing me to classic rock and my lifelong love for live concerts. That artistic influence now fuels my hat designs, each patch honoring cherished memories.

Growing up on our family farm in Dieterich, Illinois, my happiest days were spent playing baseball with my dad and brother, Caleb, riding four-wheelers, and sharing secrets under the railroad tracks. My dad’s love for cooking also sparked my passion for making meals for my own family. The strong, independent women in my live - my daughter, mom, Granny, aunts, cousins, friends and sister-in-laws - taught me resilience, and as the founder of Melvin Roy, a female-owned business, I celebrate their influence every day.

My adventurous spirit led me to Marquette University, where I met my husband, Kristen. I often say I used up all my luck the day I met him. Raising our two incredible kids, Hugo and Stella, has been the greatest adventure of all. No matter where life has taken me - Seattle, Milwaukee, or now Sonoma - I’ve always found home in deep connections and friendships.

At my core, I’m a farm girl who values hard work, community, and love. My travels have taught me that while we may seem different on the surface, we all seek connection and belonging. That belief drives the “Do It For LOVE” series and “Spread the LOVE” line, which gives back to communities in need.