Created for Summerfest 2026 and inspired by the energy of Milwaukee in the summertime, the Do It For LOVE MKE Trucker blends music, community and vintage Americana style into one bold statement piece.
Featuring the signature Do It For LOVE artwork on a royal blue and white Yupoong Classics trucker silhouette, this hat was designed to feel right at home at the lakefront, inside the festival grounds and everywhere the music carries you this summer
The vibrant blue colorway nods to summer skies, vintage concert merchandise, and the spirit of gathering together through music and connection.
At its core, Melvin Roy was built from love - love of family, music, friends and the spirit of gathering together through music and connection. This collection carries that message forward.
What will you do for LOVE Milwaukee?
Initially released as part of the Summerfest 2026 collection.
Hat Details
Yupoong Classics SnapBack Trucker Hat - Royal Blue/White
- Structured, mid-profile fit
- Mesh back
- Classic curved visor
- Adjustable SnapBack closure
- Vintage-inspired trucker style
