{"title":"Farm Series","description":"\u003cp\u003eThe \u003cstrong\u003eFARM SERIES \u003c\/strong\u003ecelebrates celebrates the agricultural roots that inspired the original trucker hat - honoring Midwest farm life, heritage seed companies, and the spirit of rural communities. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eLong before trucker hats became fashion staples, they were practical pieces of gear handed out by agricultural companies to farmers and truck drivers across the Midwest and Great Plaines.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eFARM SERIES\u003c\/strong\u003e pays tribute to that history.\u003c\/p\u003e\n\u003cp\u003eInspired by the Hartke family farm in Dieterich, Illinois, these designs celebrate the culture, humor, and heritage of rural life. From seed company tributes to cows grazing in open fields, each hat reflects the landscapes and traditions that shaped Melvin Roy story.\u003c\/p\u003e\n\u003cp\u003eDesigns like \u003cstrong\u003eFunky Hybrid, Winged Corn, MRH Seed Co., \u003c\/strong\u003eand \u003cstrong\u003eJust a Cow\u003c\/strong\u003e honor the farming communities that built generations of hardworking families and lasting memories.\u003c\/p\u003e\n\u003cp\u003eBuilt on vintage-inspired trucker hat silhouettes, these pieces blend agricultural history with modern craftsmanship - reminding us that great ideas often grown from humble beginnings.\u003c\/p\u003e\n\u003cp\u003eBecause sometimes the best stories start in a field.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLive the Legacy.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"mr-funky-hybrid","title":"MR Funky Hybrid Trucker Hat (Farm Series)","description":"\u003cp\u003e\u003cspan\u003eTrucker hats started as seed-company giveaways—and that origin story belongs to the farm. The MR Funky Hybrid hat pays homage to Funk’s Hybrid seeds and the sign that once lived on your grandparents’ garage. It’s also a wink to Mel himself: a little “funky hybrid,” and maybe you are too.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the ones who don’t fit a mold and wouldn’t want to. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLive the Legacy. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDo It For Love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLegacy Old Favorite Trucker Cap\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e65\/35 cotton\/polyester\u003c\/li\u003e\n\u003cli\u003eDirty washed cotton twill crown and mesh\u003c\/li\u003e\n\u003cli\u003eUnstructured, six-panel, low-profile\u003c\/li\u003e\n\u003cli\u003ePre-curved visor, green undervisor, \u003cem\u003evisor\u003c\/em\u003e\u003cem\u003e board transitioning to recycled content\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eContrasting snapback closure\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Melvin Roy","offers":[{"title":"Default Title","offer_id":51533278970174,"sku":"MRLEOF400FUNK","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/8997\/9198\/files\/IMG-0592.jpg?v=1743518921"},{"product_id":"mr-winged-corn","title":"MR Winged Corn Trucker Hat (Farm Series)","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA farm-rooted icon, reimagined. Inspired by the unforgettable Dekalb seed logo and the original sign still tied to your family’s story, MR Winged Corn is a tribute to Midwest work ethic and the beauty of recognizable heritage. Built for everyday wear with a lived-in, old-favorite feel. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLive the Legacy. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDo It For Love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLegacy Old Favorite Trucker Cap\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e65\/35 cotton\/polyester\u003c\/li\u003e\n\u003cli\u003eDirty washed cotton twill crown and mesh\u003c\/li\u003e\n\u003cli\u003eUnstructured, six-panel, low-profile\u003c\/li\u003e\n\u003cli\u003ePre-curved visor, green undervisor, \u003cem\u003evisor\u003c\/em\u003e\u003cem\u003e board transitioning to recycled content\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eContrasting snapback closure\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Melvin Roy","offers":[{"title":"Default Title","offer_id":51533316391230,"sku":"MRLEOF500WCRN","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/8997\/9198\/files\/IMG-0590.jpg?v=1743519104"},{"product_id":"mrh-seed-co","title":"MRH Seed Co. 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This hat carries that story forward: community, grit, and pride in honest work. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDo It For Love. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLive the Legacy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLegacy Old Favorite Trucker Cap\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e65\/35 cotton\/polyester\u003c\/li\u003e\n\u003cli\u003eDirty washed cotton twill crown and mesh\u003c\/li\u003e\n\u003cli\u003eUnstructured, six-panel, low-profile\u003c\/li\u003e\n\u003cli\u003ePre-curved visor, green undervisor, \u003cem\u003evisor\u003c\/em\u003e\u003cem\u003e board transitioning to recycled content\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003eContrasting snapback closure\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Melvin Roy","offers":[{"title":"Default Title","offer_id":51533328515390,"sku":"MRLEOF200MRHSD","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/8997\/9198\/files\/IMG-0588.jpg?v=1743519305"},{"product_id":"mini-mel-tractor","title":"Mini Mel Tractor Foam Trucker (Black)","description":"\u003cp\u003e\u003cspan\u003eInspired by long summer days on the farm and Case tractors rolling through the fields.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis youth foam trucker celebrates Midwest roots and the grit that built them — sized perfectly for the next generation of helpers (even if they’d rather hang with the animals).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSimple farm pride. Big legacy energy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLive the Legacy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDo It For Love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOtto 39-165 Youth Size 5 Panel High Crown Mesh Back Foam Trucker Hat\u003c\/p\u003e\n\u003cp\u003e100% Polyester Front 100% Polyester Mesh Back The Traditional Look 5-panel cap Seamless Foam Front Panel with Lining Matching Color Braid 8 Rows Stitching on Visor Matching Fabric Undervisor Matching Color Sweatband Plastic Adjustable Snap \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Melvin Roy","offers":[{"title":"Default Title","offer_id":51533344735550,"sku":"MMOTTO100TRCR","price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/8997\/9198\/files\/IMG-0584.jpg?v=1743519867"},{"product_id":"mini-mel-cow","title":"Mini Mel Cow Foam Trucker (Red)","description":"\u003cp\u003e\u003cspan\u003eBased on a real cow just beyond your backyard fence — one who happily accepts carrots and apples daily.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis light denim youth canvas hat blends farm life sweetness with everyday durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor little ones who love animals, dirt roads, and fresh air.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLive the Legacy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDo It For Love.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOtto Youth Size 5 Panel High Crown Mesh Back Foam Trucker Hat \u003c\/p\u003e\n\u003cp\u003e100% Polyester Front 100% Polyester Mesh Back The Traditional Look 5-panel cap Seamless Foam Front Panel with Lining Matching Color Braid 8 Rows Stitching on Visor Matching Fabric Undervisor Matching Color Sweatband Plastic Adjustable Snap \u003c\/p\u003e","brand":"Melvin Roy","offers":[{"title":"Default Title","offer_id":51533374357822,"sku":"MMOTTO333COWPA","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/8997\/9198\/files\/IMG-0586.jpg?v=1743520291"},{"product_id":"mr-cow","title":"MR Cow","description":"\u003cp\u003e\u003cspan\u003eBesides horses, cows are my favorite farm animal. 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Structured\u003cbr aria-hidden=\"true\"\u003eMatching plastic snapback closure\u003cbr aria-hidden=\"true\"\u003eClassic green undervisor, 8-row stitching on visor\u003c\/p\u003e","brand":"Melvin Roy","offers":[{"title":"Default Title","offer_id":51549414981950,"sku":"MRYPFB000JUCW","price":39.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/8997\/9198\/files\/0B81F370-6FE1-4B29-A3B2-8263B96B49D5.heic?v=1743706780"},{"product_id":"mr-just-a-cow-trucker","title":"MR Just a Cow Trucker Hat (Black)","description":"\u003cp\u003e\u003cspan\u003eBased on a real cow in the field behind our house—seen daily, fed apples and carrots, and loved like a neighbor. This simple cow design is a tribute to the quiet magic of everyday farm life: steady, sweet, and surprisingly joyful. Clean black base, easy wear, and a little dose of country calm. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDo It For Love. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLive the Legacy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp style=\"text-indent: 0in; margin: 6.6pt 0in .0001pt 0in;\"\u003e\u003ci\u003e\u003cem\u003e\u003cspan\u003eAdult: •       Legacy Laguna trucker hat\u003c\/span\u003e\u003c\/em\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp style=\"margin-left: 5.0pt; tab-stops: 50.8pt;\"\u003e\u003ci\u003e\u003cem\u003e\u003cspan\u003eBlack \u003c\/span\u003e\u003c\/em\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cul style=\"font-weight: 400;\"\u003e\n\u003cli\u003e\u003cspan\u003e100% polyester\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCotton ripstop front panel with foam backing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMesh back\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnstructured, five-panel, mid-profile\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eSlightly curved recycled\u003c\/span\u003e \u003cspan\u003evisor board,\u003c\/span\u003e \u003ci\u003e\u003cem\u003e\u003cspan\u003evisor\u003c\/span\u003e\u003c\/em\u003e\u003c\/i\u003e \u003ci\u003e\u003cem\u003e\u003cspan\u003eboard transitioning to\u003c\/span\u003e\u003c\/em\u003e\u003c\/i\u003e \u003ci\u003e\u003cem\u003e\u003cspan\u003erecycled content\u003c\/span\u003e\u003c\/em\u003e\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLegacy woven label on right side\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSnapBack closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003esizing - \u003c\/span\u003e\u003cspan\u003e6 5\/8 - 7 3\/8\u003c\/span\u003e \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Melvin Roy","offers":[{"title":"Default Title","offer_id":51671046553918,"sku":"MRLELU000JUCW","price":39.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0904\/8997\/9198\/files\/IMG_4910.jpg?v=1746149486"},{"product_id":"just-a-cow-vintage-trucker","title":"Just a Cow vintage trucker","description":"\u003cp\u003eThis trucker hat has all the feels of a vintage trucker hat. 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